System 01
Mushrooms
Modular Production Units grow premium gourmet and functional mushrooms year-round - lion's mane, at last, fresh.
Feeds Poultry
سراب Sarab Mirage
A regenerative farm,
grown in the desert.
Mushrooms, rooftop gardens, solar canopies, pastured poultry and people - woven into one closed loop. Abundance where none could exist.
~85%
of UAE food is imported
70%
less water use
100%
renewable target
Zero
waste cycle
Our Vision
A farm that gives back more than it takes.
We're building a living system in the desert - mushrooms, vegetables, poultry, solar and people woven into one closed loop. A place that feeds families, restores the land, and proves the hardest climate on earth can grow the freshest food.
"If, in ten years, people call it simply a place that grows food, we'll have fallen short. We want it known as a place where new ideas were given room to grow."
The Systems
Six systems, one farm.
Every part feeds another - what makes the farm regenerative, and resilient.
The Loop
Nothing
wasted.
Six systems, endlessly feeding each other - a farm designed as one living circuit.
System 02
Rooftop growing
Living roofs above every unit - herbs, greens, strawberries and pollinator plants.
Feeds Kitchen
System 03
Solar canopies
Continuous canopies power the farm and shade what grows beneath.
Feeds The grid
System 04
Pastured poultry
Free-range heritage birds - eggs, meat and natural pest control, never in cages.
Feeds Orchards
System 05
Orchards
Fruit trees with poultry rotation build biodiversity, shade and soil, season after season.
Feeds Soil
System 06
Closed loop
Waste becomes resource - substrate feeds birds, compost feeds soil, soil feeds us. Nothing wasted, ever.
Feeds Everything
Masterplan
A bird's-eye view of the vision.
Greenhouses, orchards, solar canopies, ponds and shaded gathering - one closed circle, drawn into the sand. Every path connects a system to the next.
Not a factory. A living place people walk through.
The MPU
The unit that starts it all.
A modular Mushroom Production Unit - climate-controlled inside, living roof and solar canopy above. Clean-to-dirty layout: prep, lab, incubation, independent fruiting rooms.
Small rooms by design hold the 90-95% humidity lion's mane needs. Insulated sandwich-panel on a slab - commissioned in ~12 weeks, replicated as we grow.
The Problem
In the desert, fresh is a mirage.
~85%
of the nation's food is imported
Lion's mane - the most sought-after functional mushroom in the world - barely reaches menus here, because it yellows within a day of harvest. The freshest, most valuable mushroom on earth is the one thing money cannot import.
It can only be grown here.
Growing
Growing on every surface.
Above the units, herbs, greens, strawberries and pollinator plants. Out in the shade, specialty mushrooms on logs and beds under the tree canopy.
The farm uses every layer - floor, canopy, roof.
Pastured Poultry & Orchard
Birds under the fruit trees.
Free-range heritage birds living naturally - not in cages - under fruit trees. They process spent mushroom substrate, fertilise the orchard, and provide eggs and meat.
A second harvest riding on infrastructure the mushrooms already pay for.
Brand · Essence
Sarab سراب the Arabic word for mirage.
The shimmer of life on the desert horizon. We took the desert's most famous illusion and made it real. The name carries the whole promise - abundance where none could exist.
01
Rooted
Of this land - its heritage, its climate, its people.
02
Regenerative
We leave soil, water and community richer than we found them.
03
Warm
A family place, not a factory - food you can taste the care in.
Two Doors, One Brand
From the plate to the mind.
Phase 01 · Now
FreshSarab Farms
Fresh, same-day lion's mane and gourmet mushrooms to five-star kitchens. Chef-facing, provenance-led - the trust and cashflow that funds everything else.
Phase 02 · Next
WellnessSarab Mind
Freeze-dried powders, dual-extracts, tinctures and cordyceps. Differentiated by real extraction science: named active compounds, lab-verified.
Clarity, cultivated.
Lion's Mane
The mushroom that thinks with you.
A culinary prize and a functional food in one. On Michelin-star menus from New York to Tokyo, lion's mane is seared whole as the celebrated "mushroom steak" - meaty, sweet, faintly of crab. At Sarab we grow it fresh, chef-grade, cut to order and delivered same-day. Flown nowhere.
Chef-grade, cut to orderSame-day to kitchenThe "mushroom steak"
01
Nerve growth
Hericenones and erinacines stimulate NGF - supporting neuron repair and brain plasticity.
02
Focus & clarity
Studied for sharper cognition, memory recall and reduced mental fog in daily use.
03
Mood support
Emerging research links regular intake to lower anxiety and improved mood markers.
04
Immune resilience
Beta-glucans modulate immune response and support a healthy gut microbiome.
05
Restful sleep
Calms an overactive mind - many report deeper, more restorative sleep cycles.
06
Whole-body vitality
Antioxidant and anti-inflammatory compounds that support long-term wellness.
Community
Farm to table, for families.
An on-site restaurant, tours and education turn the farm into a destination - a place people come to eat, to learn, and to see where food comes from.
The warmest possible showcase for what we grow.
Roadmap
How the farm grows.
- 01Now
Phase 01
First MPUs and fresh supply to hospitality. Break-even on the base unit.
- 02Next
Phase 02
More units and value-added: powders, extracts, cordyceps. Living roofs online.
- 03Soon
Phase 03
Poultry, orchard and compost loop. Farm-to-table restaurant and tours open.
- 04Beyond
Phase 04
Replicate the model - new emirates and GCC markets, same proven unit.
Grown one proven step at a time
Be the first to know
Join us in growing the mirage.
Leave your name and we'll bring you along - chefs and buyers get first pick of the harvest; friends of the farm get invited to our table.
Made real, in the desert